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Midland Electricity Rates and Companies

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Author: Faith Foushee / Editor: Hannah WhatleyUpdated: June 16, 2026

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Our recommended Midland energy plans

The best electricity plans in Midland for most residents are usually fixed-rate plans, which keep your energy rate stable throughout your contract. Many popular plans also include bill credits that can significantly lower your effective electricity rate when your monthly usage falls within the plan’s intended range. Understanding your typical electricity usage can help you identify plans that offer the strongest savings opportunities.

Below are a few popular, well-trusted Midland electricity plans to consider:

Best overall: Rhythm Max Saver 12

Rhythm Max Saver 12 is a strong option for many Midland residents. The plan offers a $125 bill credit each month when usage reaches 1,000 kWh or more, creating an opportunity for significant savings. For households that regularly use around 1,000 kWh or more, the credit can help lower overall electricity costs and deliver a competitive effective rate. Rhythm’s renewable energy offerings and customer-friendly experience further enhance the plan’s appeal for many shoppers.

Best for high usage: Frontier Saver Deluxe 12

Frontier Saver Deluxe 12 may be a good fit for higher-usage households. The plan offers a $100 usage credit when you use at least 1,500 kWh in a billing cycle. While some high-usage plans require 2,000 kWh or more to earn the bill credit, many higher-usage residents do not consistently meet that threshold every month. A 1,500 kWh requirement may provide a more realistic opportunity to qualify for savings.

Best for low usage: APG&E Simple Choice 12

APG&E Simple Choice 12 is a solid choice for customers with lower or less predictable electricity usage. Many low-usage residents see the most month-to-month variation in their electricity use, which can make bill-credit plans risky. Because this plan does not rely on usage minimums or bill credits, your bill is less likely to jump simply because you missed a specific usage threshold.

The best electricity plan for you will depend on your preferred contract length, typical monthly kWh usage and whether you can consistently qualify for any bill credits. We recommend using our rate finder tool to compare plans and match with the best option for your home.

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Compare today’s Midland electricity rates

Plan NameTerm LengthRate per kWh
APG&E - SimpleSaver 12 12 months7.9¢ / kWh
Discount Power - Bill Credit Bundle 1212 months8.1¢ / kWh
Express Energy - Flash Value 1212 months8.1¢ / kWh
Cirro - Bill Bonus 1212 months8.1¢ / kWh
4Change Energy - Maxx Saver Value 1212 months8.1¢ / kWh
Rhythm Energy - Rhythm Max Saver 1212 months8.2¢ / kWh
Frontier Utilities - Frontier Saver Plus 1212 months8.2¢ / kWh
Gexa Energy - Gexa Eco Saver Plus 1212 months8.2¢ / kWh
Octopus Energy - Octopus Lite 1212 months9.8¢ / kWh
Atlantex Power - Radiance1000 1212 months10.9¢ / kWh
TXU Energy - Smart Break 1212 months11.9¢ / kWh
Reliant - Reliant Power Savings 12 plan12 months12.9¢ / kWh
Constellation - 12 Month Usage Bill Credit12 months13.5¢ / kWh
Veteran Energy - Valor 1212 months13.6¢ / kWh
TriEagle Energy - Real Deal 2424 months14.9¢ / kWh
Direct Energy - Live Brighter Lite 1212 months15.5¢ / kWh
Green Mountain - Pollution Free Conserve 12 Preferred12 months17.9¢ / kWh
Payless Power - 12 MONTH - PREPAID12 months19.7¢ / kWh

Please note: All rates above are accurate as of 6/16/2026, 4:53:45 PM CDT for ZIP Code 79701. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your zip code above.

Your power to choose electricity in Midland

Thanks to energy deregulation, Midland residents can choose their electricity provider and plan from a wide range of options instead of relying on the local utility. To help you take advantage of your choices, the Choose Texas Power marketplace creates a convenient shopping experience where you can compare rates from top Midland electricity providers and sign up all in one place. Enter your ZIP code to get started today.

Choose Texas Power is not affiliated with Power to Choose, powertochoose.org, or the PUCT.

Average residential energy rate

The electricity rate you’ll pay in Midland depends on how much electricity you use, as most plans have a tiered pricing structure. Here’s what to expect based on our marketplace data:

  • At the 500 kWh level, the average rate in Midland is 19.8 cents per kWh
  • At the 1,000 kWh level, the average rate in Midland is 11.9 cents per kWh
  • At the 2,000 kWh level, the average rate in Midland is 15.1 cents per kWh

You can use these averages to compare your current rate and other electricity plans in Midland. Explore the best energy companies in Midland by entering your ZIP code on our marketplace.

Explore our best energy providers

Having as many energy options as you do in a deregulated market can feel overwhelming. To help, we’ve highlighted a few of our most popular electricity providers across Texas. Some of the top energy providers on our marketplace include TXU Energy, Gexa Energy, and 4Change Energy. Find out what these providers and more like them have to offer.

Provider

Best known for

Our rating

TXU Energy Offering a diverse selection of plans 5/5
Gexa Energy 100% green energy plans at an affordable cost 4.9/5
4Change Energy Donating 4% of its annual profits to Texas charities 5/5
Express Energy Attentive customer service 5/5
TriEagle Energy Transparent, fixed-rate plans 4.9/5
Frontier Utilities Low-cost, straightforward power plans 4.8/5
Veteran Energy Its mission is to help veterans and their families 5/5

Shop these and numerous other energy providers by entering your ZIP code on our marketplace today.

The current lowest electricity rate in Midland is 7.4 cents per kWh from APG&E.

Oncor Electric Delivery: Midland’s utility company

While you can choose your electricity provider in a deregulated market, your utility company is determined by your address and cannot be changed. Utilities deliver electricity, maintain power lines, and restore service during power outages. The utility company for Midland is Oncor Electric Delivery. In the event of a power outage or electrical emergency, call your utility company, not your provider. Here’s how to contact Oncor:

All utility companies charge a transmission and distribution utility (TDU) fee for delivering electricity. This includes a base monthly charge and a usage charge per kWh. Oncor Electric Delivery charges $4.23/month and 5.6183 ¢/kWh.

Types of Midland electric plans

As you’re shopping for electricity in Midland, you’ll likely come across several types of energy plans, which can sometimes be confusing. Here is a quick overview of the most common plan types to help simplify your experience.

  • Fixed-rate plans: Lock in your electricity rate for the length of your contract (usually 12-36 months) with a fixed-rate plan. These plans offer rate stability, but you might owe an early termination fee (ETF) if you cancel before your plan ends. These plans are a good fit for more predictable bills.
  • Variable-rate plans: You can avoid a long-term contract and ETF with a variable-rate plan. However, your rate isn’t fixed, so it could go up with the price of energy and potentially leave you with an unexpectedly high bill.
  • No-deposit plans: Skip the upfront deposit and credit check with a no-deposit plan. A prepaid electricity plan is a popular no-deposit option where you preload your account to start service, monitor your usage, and add funds as needed.
  • Time-of-use plans: A time-of-use (TOU) plan contains rates that fluctuate based on electricity demand. During times of low demand, such as late at night, you can enjoy a decreased rate. However, your rate may increase during peak hours, like mornings and afternoons. This plan could be advantageous if you are comfortable shifting your usage to capture lower rates during off-peak hours.

Understanding Midland electric rates

Electricity rates vary by location, largely due to taxes and delivery fees from your utility company, which are different for every company. When you enter your ZIP code, our marketplace will provide you with a list of the available plans from the top electricity providers in Midland. Then, you can compare your options side by side to find the best fit for your energy needs.

Enter your ZIP code to find today’s Midland electricity rates and sign up for your next power plan.

Commercial energy

Midland business owners can also take advantage of affordable electricity rates. Choose Texas Power offers two options for setting up electricity for your business: Give us a call to speak with a dedicated business energy consultant or visit PowerHQ.com to browse multiple commercial energy plans.

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Green energy plans

Renewable energy plans are a great way to reduce your carbon footprint. Since Texas is a leader in green energy generation, each electricity plan in the Lone Star State includes a portion of renewable power from sources such as wind and solar.

Some electric providers in Midland offer 100% renewable energy plans, including Green Mountain Energy, Gexa Energy, and Rhythm Energy. You can shop for green energy plans from these providers and more by entering your ZIP code on our marketplace and filtering for “green energy.”

How to switch energy companies

You can find a new energy company if you are moving to Midland or are unsatisfied with your current light plan. Regardless of your reasons, Choose Texas Power can help you find and compare the best energy plans in your area.

Moving to a new address

If you are happy with your current energy plan, you might be able to transfer it to your new Midland address, depending on your provider’s service area. However, if you need a new plan when moving, you can search for options in Midland on our marketplace using your new ZIP code. In Texas, there is no penalty for canceling your energy plan if you are moving and your provider doesn’t service your new location.

Switching energy providers

If you are not moving but are unsatisfied with your current electricity plan, you can switch providers for a better fit. Before switching, check your Electricity Facts Label (EFL) to determine if you need to pay an ETF. Once you’re ready for the change, our marketplace can help you switch power plans with no interruptions to your service.

Midland energy FAQs

Which providers typically have the cheapest electricity rates in Midland?

You can secure the lowest available rate in Midland at 7.4 cents per kWh from APG&E. Rates change frequently, so enter your ZIP code to find the most current prices in your area.

What is a good electricity rate in Midland?

A good electricity rate in Midland depends on your location, home size, and monthly usage. You can check your past electric bills to find your average usage, then use our marketplace to compare plans based on your typical energy use.

Where can I compare Midland electricity rates?

The easiest way to compare Midland rates is through an independent marketplace like Choose Texas Power. Our free marketplace lets you compare accurate rates from trusted providers and sign up in minutes, all in one convenient place.

How does weather affect energy rates?

Electricity demand rises during extreme heat and cold periods, which drives up wholesale energy costs. That’s why electricity rates in Midland tend to rise during winter and summer, making spring and fall a good time to sign up for a new plan.


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